CS185C - Social Network Analysis - Team Members: (Inhee | Vrinda | Anirudh)

In June 2020, BTS (South Korean hip-hop boy group) donated one million dollars for Black Lives Matter (BLM). The BTS official fanclub, called ARMY, had mobilised via Twitter and decided to match the donation. They used Twitter hashtags #MatchAMillion, #Match1Million and #MatchTheMillion to spread word about the campaign. Within 24 hours between 7th-8th of June, 2020, the fundraising account @OneInAnARMY announced that they had met their goal of 1 million dollars for BLM.

BTS Army is known for supporting various causes, so the initial campaign was not surprising. What was surprising was the speed at which this feat had been completed. This 24 hour window became the focal point of our analysis.